Outsourcing Gone Wrong

Chris Schultz

I just received the following email:

xxxxxx <xxxx@xxxxxxxxxxxx.com> wrote:
i HAVE GOOD 500+ OFFSHORE DEVLOPER IN ALL TECHNOLOGIES IN INDIA IF YOU INTERST
WITH US REPLY ME

This type of spam makes me so mad, because it is what drives the impression of outsourced web development that most people have. Would you do business with a company that sends you an email like this? Of course not. There’s clearly no reason to list everything thats wrong with it, but I will anyway:

  • No acknowledgment of addressee (Hi!)
  • ALL CAPS
  • misspelled “DEVLOPER” & “INTERST”
  • Incorrect grammar
  • No website for more info
  • Completely unprofessional
  • Obviously SPAM

While this email makes me angry with people who try to foist outsourced development on people as if they were buying a $19 DVD Player from Wal-Mart.

But… it also makes me happy, because I know the niche that we are targeting: high-quality, high-value outsourced web development exists because companies like this created an opening for us. This is why our focus on the user experience with outsourcing is what keeps our clients happy and is the reason client references keep us growing.

So, keep it up spammy outsourcers, you’re our best marketing.