If you’re reading this, you’re already seeing the fruits of a design & content refresh that we’ve been working on for the last couple months.  It’s be a fun project, and we still have some polishing to do, but by the end of this week things should be looking really good.

One thing that is interesting is how challenging it can be at times to work on your own site when you do client work. I think its almost a cliche among web design & development firms that they never have a chance to work on their own sites.  However, its important to keep up appearances, and we hope this new site polish does exactly that.  I think Alex (our chief designer) did a great job, and I am sure we’ll hear from him about some of the decisions he made from a design standpoint.

From a content perspective, Peter and I had extensive conversations about what we though we should communicate, and how, and I wanted to share a few of those:

• less is more - people don’t read on the web anymore (why am I even bothering with this post ?!?) - so we really shot for concise, clear copy. we also removed anything extraneous, particularly on the homepage. we’re trying to focus people to the content that says what we do and why you should work with us
• playful - Nothing makes my eyes glaze over like copy that is such corporate-speak that you don’t get any of the personality of the company.  We made attempts to be playful (particularly with our headings) but also professional. How do you think it worked?
• what we do, what we don’t do - one decision we made was trying to let the site act as a filter, in hopes that people would self select on the lead process and the site would deliver better qualified leads.  The fact is that Flatsourcing doesn’t work for everyone.  We work for technical clients, generally startups & development shops who have a strong project manager or lead developer to manage our teams.
• try before you buy - one thing that we are packaging a little more is the test task that we always ask prospective clients to have us complete.  The best way to gauge our skills and experience what its like to work with us is to do just that.  And so we’ve packaged it up a little better and are encouraging people to give us a try.

How does it all come across?  I’d be very interested in your thoughts on the new site.  Please provide any feedback you’ve got in the comments below. Thanks.