Good to hear from you. I appreciate your comment. I agree, and I think we are on the same page here. In my experience, success comes from carefully nurturing the user experience. So many people have had a bad experience with outsourcing, and its generally because one side or the other or both didn’t commit to making it work. I think the commitment level to the working relationship is one of the key factors in a successful outcome. While following someone on twitter is by no means a magic bullet, and doesn’t supplant hard work and expertise, going above and beyond to build a connection is key in my mind. It can be a difference maker in a lot of ways in an age where so many relationships that we have are virtual.

Hope we can continue this discussion at SXSW ‘09.

Chris

As we discussed, I don’t think making friends is inherently a negative thing. However, I don’t feel that it is a necessary ingredient in the secret sauce that makes outsourcing relationships work.

Good programmers, diligent management, careful communication…all key. If you make a new friend in the process, good for you. But, following a Twitter feed won’t magically bring you success.