As you’ll notice, the new Flatsourcing.com site has been undergoing major upgrades as we’ve been focusing on growing our business and connecting with our clients more than ever through this blog.

We all feel like our logo needs a little freshening up. I thought that we would share the collaborative process around our logo update here on the blog to give you an idea of how the flatsourcing communication process flow works. Since this is a nice compact project, we’re going to share what would typically be our team interaction on BaseCamp publicly here on the blog. Here’s the current logo with my comments for Alex, our lead designer:

• I would like to see something slightly more modern. 1) An iteration with all lowercase and 2) only the first letters of “flat” and “sourcing” capitalized. Both of these would soften it from the all-caps have currently
• can we try a brighter blue and a dark gray rather than the black?
• for the globe, rather than achieving the 3-D effect through the longitude and latitude lines, can we do this through rendering and shadowing

I look forward to seeing several mockups of the logo.

Let’s set a deadline for this as one week from today (Feb 7) to have the logo finalized. (The final day to submit logos for BarCamp New Orleans is next Thursday and I want to have our new logo on the T-shirt.

We’d love to hear comments from any readers in this public updating of our logo. In addition, for the flatsourcing team lets keep our commenting here on the blog so everybody can see our input.